Sell with strategy.
Sell with confidence.
Sell for maximum value.

Proven pricing. High-impact marketing. Skilled negotiation. Our advisory team helps you sell with clarity and confidence to achieve the strongest possible outcome.

Trusted Guidance. Strategic Execution. Proven Results.

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Decades of combined experience
Guiding sellers through changing markets with clarity and confidence
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99.99% success rate for listings sold
Results driven by preparation, positioning, and a well-defined strategy
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Relationship-driven business
The majority of our clients come through referrals and repeat sellers
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Bespoke marketing for every property
No templates. No shortcuts. Every home receives a tailored launch plan
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Local expertise. Global reach.
Exposure to buyers both within and beyond Nashville
A long hallway with a black and white checkered floor.

Selling in Today’s Market Requires Strategy — Not Just Exposure

The market is more transparent than ever. Buyers are informed, inventory shifts quickly, and attention spans are short. Simply putting a home on the market is no longer enough to ensure a strong outcome.

At the higher end of the market, small decisions carry significant weight. Pricing must be intentional. Timing must be considered carefully. Presentation must align with buyer expectations. Even the way a property is introduced to the market can influence both perception and negotiating leverage.

Our role is to anticipate these factors before they become obstacles and to design a plan that protects value from the very beginning. Every decision is made with the end result in mind — not just getting to market, but positioning your home in a way that creates confidence and demand among serious buyers.

We believe selling should never feel reactive or uncertain. With the right preparation and structure, the process can feel organized, strategic, and calm from start to finish.

We don’t simply place homes on the market.
We position them to win.

Our Structured Selling Process

Luxury sellers want clarity. You want to know there’s a system.

We begin with data — but we don’t rely on it blindly. We evaluate buyer demand, competitive inventory, timing, and leverage opportunities to determine positioning that attracts serious attention without compromising value.

We advise on improvements, staging, and aesthetic refinement only where it produces measurable return. No unnecessary spending. No generic checklists.

Every property receives a tailored marketing and exposure plan — built around the home’s strengths and the likely buyer profile. No templates. No recycled campaigns.

Offers are not simply accepted or rejected. They are structured.

From inspection through closing, we coordinate every detail so the transaction feels organized, not chaotic. Our goal is simple: make the process feel guided and controlled — not stressful.

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Bespoke Marketing — Designed for Your Property

Every home tells a different story.
Its marketing should reflect that.

Our launch strategy may include:

  • Professional photography & cinematic video
  • Targeted digital campaigns
  • Direct outreach to qualified buyers and agents
  • Private or pre-market opportunities when appropriate
  • Strategic timing to maximize demand
  • Curated open house experiences when beneficial

We treat each listing like a strategic release — not a routine upload to the MLS.

The goal is not exposure for exposure’s sake. The goal is qualified demand.

Why Structure Matters

At higher price points, details compound.

Single-agent models often mean one person handling pricing, marketing, negotiation, communication, and contract management

That creates bottlenecks.

Our advisory structure ensures strategic oversight, dedicated marketing execution, clear communication, and focused negotiation management.

This isn’t about more people. It’s about better coordination.

When structure exists, outcomes improve.

Testimonials

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  • We chose Vikki as our realtor based on her exceptional reputation and the glowing recommendations from others who had worked with her. Hearing about her professionalism and dedication from friends and other clients made the decision easy. Vikki's positive track record and commitment to her clients set her apart, making her the ideal choice for guiding us through the purchase of our dream home. The best thing Vikki did to serve us was her personalized and attentive approach. She listened to us from the start of our journey, made a check list and matched her findings to our list of requirements. She took the time to understand our specific needs and p...
    — Dave & Et B.
  • Working with Vikki was incredible, and that is not an exaggeration! She was intent on listening to us and truly understanding our vision for our future home. She was speedy to respond when we had questions or concerns, and that became quite valuable because the market moves so quickly around here. Her general optimism and confidence really helped us as first time home buyers because we really had no idea how to handle the challenges as they came. We always felt at peace with Vikki leading us along. She ultimately helped us find and purchase our first home (which we adore) as well as our first rental property. We will recommend Vikki time and time ag...
    — Christopher L.
  • I have worked with Vikki Woodard on a difficult real estate deal to purchase my dream home in Tennessee and as a referral agent to purchase a commercial property in New York State. She is swift, conscientious and hard working. She will get the deal done - despite obstacles that might arise - and you will have an excellent experience. I am planning to buy or sell additional properties in the future and would never hesitate to use her services. You'll be glad you did.
    — Charlotte F.
  • I chose Vikki as my real estate agent based on a reference from a family member. She excelled in every way possible for all my needs, but if you made me pick one, it was her dedication, professionalism, and patience during my search. (Ok, that was three 😄). I was relocating to Nashville from out of state, so I had no idea what area I wanted to live in. She showed me homes in nearly every area both in and around Nashville, until I found the perfect house. I had my Real Estate license for over 20 years in IL, before I came here, so I was not used to being the client. I could tell right away that she was a seasoned pro who knew her stuff and had her...
    — Shawn L.
  • Even though I’m a Nashville resident, my first home buying experience was a rental property in Western New York! Even though Vikki was not my New York Realtor, she was my referral agent which means she did all the due diligence to refer me to the best local realtor in NY! Having a referral agent based in Nashville was a huge bonus. Vikki went above and beyond to help me understand things and advocate for me. It was like having two Realtors working on my behalf! She truly went above and beyond, and I will never buy out-of-state without her as my referral agent in the future. So grateful that it didn’t cost me a thing, but added so much value and conf...
    — Taylor B.
  • So very impressed!
    — Nancy C.
  • Experts in the industry!
    — Caleb M.
  • An amazingly resourceful team!
    — Terry M.
  • Very professional and puts the best interest of the client first.
    — Nate D.
  • Wonderful, professional, friendly Realtors®. Terrific to work with.
    — Mike P.
  • They gave me the opportunity to be a mover provider. Great Realtor® company.
    — James
  • Love, love, love them. They sold our home and helped us purchase one. Wonderful experience.
    — Bess H.
  • Highly recommend Cheryl Farley and the whole team at CHORD. Incredibly friendly and attentive professionals.
    — Christine F.
  • Loved working with the team at CHORD! Their help staging out house was integral to selling as quickly as we did.
    — John B.
  • Steve and Ashley Luther are very hard-working Realtors®. They went above and beyond to make sure our home sold fast and for a fair price.
    — Teresa C.
  • Awesome! Highly recommend! Ashley and Steve Luther were awesome to work with. I did not have to worry about anything, they took care of everything.
    — Patti A.
  • We had a wonderful experience. We found them to be very informative and resourceful and will definitely use them in the future. They really know what they are doing!
    — Terry S.
  • Can't say enough about Ashley and her team! Very professional, detailed, and most of all caring! My family was overjoyed with our recent sale and purchase! Thank again!
    — Thomas E. III
  • My experience with the CHORD team has been nothing short of wonderful! The care that they take for their clients is unmatched. I highly recommend partnering with the CHORD team!
    — Jeremy A.
  • Steve and Ashley sold our home much quicker than we expected and made sure the entire process went smoothly! I highly recommend them to anyone needing to buy or sell their home!
    — Jennifer L.
  • Fantastic experience. As an international client, Chord always goes over and above, I actively recommend to friends looking to buy, sell or rent real estate in Nashville. Thanks again.
    — Simon N.
  • Love this group of professionals! They deliver as promised. Communication is very important to me and I have had excellent conversation with the staging team as well as the agents.
    — Dawn B.
  • It was a truly great to work with Ashley and her team! I was the loan officer on an investment property for one of her clients! Ashley made it easy for me and her client to close fast and on time! Great Realtor®! Great company!
    — Robert H.
  • Ashley and the Chord Real Estate team went beyond the call of duty to get our home marketed and sold in the shortest time frame! Ashley works tirelessly to get the job done! We highly recommend Ashley and the Nashville Chord team!
    — Seller
  • We just sold our home with Nancy Yahner and the entire experience from start to finish was excellent. The team was very professional, timely, friendly, and knowledgeable about the market. We will absolutely use them again in the future.
    — Jordan S.
  • Simply put Chord Real Estate has been an immense joy to work with. The process has been professional yet personable, with real estate agent Victoria Woodard stepping above and beyond throughout my entire experience. Highly Recommended!
    — Ken P.
  • Mrs. Katie George comes highly recommended. When it comes to Bitcoin and Forex trading, She is one of the best "Traders" around. For assistance and information, please contact her at Email: [email protected] WhatsApp +1 (857) 547-8795
    — Linathi G.
  • Steve and Ashley are absolute miracle workers! They go above and beyond to communicate every step of the way. I had such a great experience with them I had to share how much they made me feel like a family member and not just a client! 10/10.
    — Eron J.
  • Ashley, Van, and the Chord team have been excellent to work with from beginning to end. The primary focus of this team is experience. I’ve sold and bought several homes but this experience has been the best experience by far! Thank you CHORD team!
    — Erika E.
  • Chord was an amazing selling experience! They sold our home in 3 weeks after previously sitting on the market for 9 months. All of the staff is so pleasant and helpful! I can’t say enough about how great the team is! They gained us a lifetime client!
    — Krista A.
  • Jen Roman was the Realtor® for one of my clients Wesley Park. Jen was always responsive and very knowledgeable to work with. I would recommend her to any of my future clients that may be buying a home in the Nashville area. Martin FrancoWatermark Home Loans
    — Martin F.
  • Thanks to Ashley, Steve, and the Parkside team; we sold our house in 44 hours and received an offer over the asking price! What a class act! So very thankful and blessed that we were introduced to you! We can't thank you enough for all that you did for us!
    — Jess M.
  • Ashley and Steve are a class act. We have used their services several times, typically on the buy side, but on this occasion to sell. Their communication is great and local knowledge is always on point, plus they get results! Look forward to working with again.
    — Buyer
  • Lots of folks bill themselves as "concierge" Realtors® but the folks at CHORD really do provide their clients with a higher level of service, whether staging your home, taking standout photos, finding great contractors on short notice, or getting you packed and moved.
    — John R.
  • Ashley truly helps every step of the way. We used Ashley for our listing and for our newly built home. Her care and compassion are what sets her apart. She is the only Realtor® I will use or recommend. Good Luck Luther on your new venture. I know it will bring you much-deserved success!
    — Renee A.
  • We love this team! They are willing to do anything to help make this process smooth, even delivering toilet paper during a shortage! Our home was under contract within 5 days of hitting the market and they helped us find the perfect home to move to before it even hit the market. Grateful for them!
    — Meghan B.
  • There aren’t enough positive things to say about the Chord Real Estate team! Each person we got to work with was professional, timely, and energetic. I can tell they all love what they do and care for the wants and needs of the buyer/seller. Thanks, Chord! We couldn’t have sold our house in one weekend without you!
    — Aryn M.
  • Ashley was extremely knowledgeable and kind. Her recommendations and expertise helped us narrow down and understand the market in TN. We moved from CA to TN, her information and attention to detail were far above and beyond what I was expecting. I can guarantee your experience will be a pleasant one if you use her services as a Realtor®!
    — Ernesto G.
  • This is a fantastic brokerage to work with. I have been flipping houses in Middle, TN for years and have been through many brokers. We settled on this one because Ashley and Steve's attention to detail and communication are impeccable. They list all of our flips. We highly recommend them! Would give more than 5 stars if possible.
    — Brandon C.
  • Excellent from the outset: Chord Real Estate are trustworthy, highly proficient and knowledgeable in all things real estate, and timely in their communication. I am grateful to have met Ashley, Steve, and Van and have only good things to say about them both as people and professionals. I look forward to working together for many years to come.
    — James R.
  • I've witnessed the outstanding impact that Chord has made on their clients and our community in Middle TN. Thanks for the recent campaign to create awareness of Raydon poisoning in Nashville, and for your multiple engagements to benefit local charities. Great service + community involvement is what make Nashville great. Thanks, Chord Real Estate!
    — Matt W.
  • You can not find anyone better than Ashley and Chord Real Estate. They go above and beyond in every single way, making both the buying and selling process better! We've bought and sold twice with them and can not brag about them enough. They have the best staging, the best advice, and will work their tails off to make sure you have the best experience.
    — Buyer & Seller
  • My wife and I relocated with little knowledge about the area and Nancy Yahner was extremely helpful and responsive to our needs. She helped us find the perfect home and went above and beyond to advocate on our behalf throughout the entire process. We found the entire CHORD team to be very friendly and we highly recommend them for your real estate needs.
    — Chris J.
  • Ashley, Steve, and Van were great to work with when I sold my house in Hendersonville after my wife passed away. I contacted Ashley when I was ready to buy another house and she and Steve worked with me to find the right house, in the right neighborhood, at the right price. They are a great team and I appreciate them for their business acumen and caring attitude. Excellence at its Best.
    — Steve S.
  • The Parkside Realty team is absolutely wonderful to work with. Ashley and Steve helped me buy my first home in 2014 and now are helping me sell it and buy a new one in 2016! They made the transitions seamless! When looking at homes, they told me how far it was from work, and how much extra gas I would have to put into my truck, Who does that?! Parkside, that's who! I would recommend them to anyone!
    — Kali S.
  • Ashley did an amazing job for us! She is very professional, detailed, and single-focused minded with her clients. This was our first experience of selling and purchasing and it could not have been a better first time. I would highly recommend Ashley and Chord to anyone looking to sell or purchase in the Middle Tennessee area! If we ever have to do this again, Ashley will definitely be our agent. Thank You, Ashley!
    — Christopher J.
  • Ashley and her team are wonderful people to meet. My meeting with her lasted for about an hour and a half. Ashley asked about what kind of house I wanted to purchase but also wanted to know who I am personally. Ashley and I clicked instantly, and I don’t say that often with people I meet. I know that she is passionate about her career and the people she works with. I am glad that I met her and will continue to work with her.
    — Matthew V.
  • We have worked with Ashley multiple times. She showed us a bunch of houses 7 years ago and even though we didn't decide to buy at that time she was more than happy to help us four years later when we were looking again to buy. She helped us find rental tenants and eventually helped us sell that house. Chord always shows you all the numbers and puts the client's best interest in mind even if it does not make as much money for them. Highly highly recommend!
    — Richard D.
  • I would highly recommend the Chord Team to sell your home. From start to finish they made it a seamless process. Ashley is very knowledgeable with the market trends and sold our home for over asking price and before it was fully on the market. The only regret in selling that quickly is that we didn’t get to see it fully staged with some of the upgrades and vision of their “staging guru” Van! If you are looking to sell quickly with more dollars in your pocket than expected, look no further than the Chord.
    — Jennifer D.
  • Using Ashley Luther and the CHORD Real Estate team was the best decision for my first home purchase. I was looking for a downtown condo that could later become a rental property and Ashley helped me break down the numbers to ensure I would see a return on this investment. This team is truly made up of experienced experts - so much so that I was thrilled to join their incredible staff! This group of real estate professionals truly care about providing the best experience and doing right by their client. CHORD Nashville is the best of the best!
    — Sydney D.
VIEW ALL TESTIMONIALS

Choosing the Right Selling Path

Not every seller has the same objective.

Some prioritize maximizing price.
Others prioritize discretion or timing flexibility.

We help you evaluate the right approach:

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The key is not choosing the “standard” route.
It’s choosing the route that aligns with your priorities.

Let’s Start With Strategy — Not Pressure

Even if your move is months away, early planning creates advantage. A consultation typically includes: market positioning review, timing discussion, preparation guidance, strategic options overview. No obligation. No pressure. Just clarity.

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Contact Details

CHORD Real Estate

Phone

(615) 988-1001

Email

[email protected]

Address

713 18th Ave. S Nashville, TN 37203

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